What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.
Here are ten reasons to buy his book, The Pastor's Inferno:
1. Start to understand about how abusive priests think. 2. Take some of the mystery out of the abuse epidemic. 3. Discover some of the influences on the development of abusive behavior. 4. Learn how temptation seduces people to abandon their morals. 5. Understand why moral values sometimes fail to control our behavior. 6. See the relationship between pride and humility. 7. Appreciate how people come to ask for help with their shortcomings. 8. Explore the possibility of redemption. 9. See how you can benefit from those willing to help, no matter what happened. 10. Learn more about the human condition.
And here are his ten reasons not to buy his book:
1. I don't want to even think about evil. 2. Abusive priests should be punished, not understood. 3. It's not my problem. 4. Who cares? The crisis is over anyway. 5. There's nothing I personally can do about it. 6. It's up to the pope and bishops to handle. 7. These priests are hopeless. Lock them up and throw away the key. 8. They don't deserve a chance for redemption. 9. Counseling doesn't work for these people. 10. It has nothing to do with how I live my life.
In the video above, Harlan Ellison, one of the great writers of the past 50 years and a multiple award winner in the field of science fiction, argues that writers should get paid for their work. He makes some great points. Pay attention.
During a recent teleconference, I suggested to listeners that they might share the ten best reasons to buy their book as a text listing or a video on their website. And then also share the ten reasons why someone shouldn't buy their book. Website visitors are more likely to become buyers if you give them an objective view of your book -- both the pros and cons, why they should buy and why they might choose not to buy your book.
Sister Patricia Proctor made a video giving the two best reasons to buy or not to buy her book 101 Inspirational Stories of the Power of Prayer. You can check out her video above.
I think she does a wonderful job of selling her book even as she tries to give reasons not to buy her book. It's a good exercise for any author to do. It will help you understand why some people choose not to buy your book.
Check out my own list on why you should take my 10 Million Eyeballs Event -- or why you should not at http://www.10millioneyeballs.com.
Kate Nowak, the creator of the May You Be Blessed video, kicked off her movie by emailing it to 10 people. The movie, forwarded on to many, many friends of friends, was seen by 3 million people in the first six months. Her Better to Bless website is now a community of blessers as well as a thriving gift shop.
The January 2008 issue of Conde Nast Portfolio magazine valued Matt Drudge's Drudge Report one-page website at $10 to $20 million based on ad sales generated from the blog's 1.33 million unique monthly visitors.
MTV's 300 websites attracted 90 million unique visitors in December 2007. Their income from the websites exceeded half a billion dollars in 2007.
One of the keys to their success has been to free the content so it is accessible from more than just their own sites. As their president noted, “We need to make sure our content is everywhere our audiences are ... to keep our brands relevant.”
Using text messages, Facebook groups, and YouTube videos, student activists in Venezuela organized protest marches against the increasingly autocratic rule of president Hugo Chávez. One protest march featured more than 200,000 union laborers, students, housewives, and business executives. The marches helped to defeat a reform package that would have enabled Chávez to be president indefinitely. As the leader of the movement noted, “Youths in any nation, I believe, can do the same. They can make history.”
Since its January 2008 debut, the Stuff White People Like blog founded by Christian Lander and Myles Valentin has racked up 22.5 million hits. Lander, the main author of the blog, has just been offered a $350,000 book deal by Random House.
I am the author of many books including 1001 Ways to Market Your Books,
The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help
authors become bestselling book authors. I often speak on book marketing,
book publishing, writing, branding, and book and website rights.
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