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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

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Thursday, January 20, 2005

Opening Statement
This is a new blog for me. I called it Open Horizons after my publishing company, which I named Open Horizons because it allows me to publish anything. This blog will be the same. While I am known primarily as a book marketing expert, I will use this blog to write about anything I want to write about -- from book marketing to social issues to personal ramblings to whatever. I hope you will come back to read this as I add more postings.

2 Comments:

Anonymous Anonymous said...

As to ramblings... I have a question for your blog.

I continue to notice there is not much information being posted or resources being provided for authors who write Christian literature. It seems to be an isolated area of publishing--sort of in it's own world.
Even in book clubs, there is not much of a genre' for Christian literature and people don't respond to emails and other related subject matter. Seems they overlook these authors and focus on novels, short stories, and fiction more. Doesn't seem fair.

Do you know of any resourceful outlets and/or handy marketing tips or information for authors of Christian books?

Thanks, PJ

4/2/05 1:28 PM  
Blogger John Kremer said...

There are several Christian book clubs. You can find a listing of some of them at http://www.bookmarket.com/bookclubs.html.

There is the Christian Booksellers Association out of Denver, Colorado. As you might know if you get my Book Marketing Tip of the Week via email that I often list religious specialty booksellers in my listings of bookstores.

There are many religious magazines. You can find them in any media directory.

And, of course, churches are also a great market for religious titles. Target those churches that your book supports in some way. Most churches have bookstores, even if opened only on Sundays after services.

Some of the biggest bestsellers of the past few years have been Christian titles: The Prayer of Jabez, The Purpose Driven Life, the Left Behind series, and Joel Osteen's new book. The world is wide open for good books for Christians.

4/2/05 10:25 PM  

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


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