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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Saturday, February 05, 2005

Blog RSS Subscriptions and Google Adsense
Question: I get your newsletter and have also started a blog about the same time you did. I'm curious about two things.

1. How did you arrange for the subscribe buttons for My Yahoo and MSN? It's quite a convenience for those visitors.

2. Is the Google Ad Sense program worth the effort?

Answer: 1. The subscribe buttons I got by visiting feedburner.com. They have a place there where you can add feeds from all the areas that I have listed on my blog. I also picked up and copied the graphics from there.

2. I don't know if the Google AdSense program is worth the effort yet. It took about an hour to set up, so that wasn't too big a problem. I would guess, though, that the Ad Sense program would be a bigger money maker if I had a blog about cars or automobiles. Then the click-through ads would be worth something.
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John Kremer's Ten Million Eyeballs Internet Marketing Event

2 Comments:

Blogger Thomas Nixon said...

I use the Google Adsense program for my websites (although not my SmallPress Blog yet). I've found it requires very little work. Google sends you a check every month that your account balance exceeds $100. I usually get a check every other month for somewhere between $125 and $150. It was more at the beginning, but it has leveled off.

At the start, I had to spend time blocking URLs from diploma mills (and since I write college guides, this is important). But after that, it has been smooth sailing.

5/2/05 11:08 PM  
Blogger Pat M said...

We signed up with AdSense (pay per click advertising) for our holiday website www.Merry-Christmas.com. The interface to add the html code is easy to use. (I use Microsoft FrontPage to modify our pages.) It was nice to be able to choose color schemes to match with the colors of the page. You do need to review your web pages once you post ads. It's important to view what ads are being posted to your site. You are able to block URLs with advertising that is inappropriate to your web pages. Another feature is you can use AdSense to track viewership on your individual pages - you can designate 'Channels' on ads that represent the pages they are posted and you can see where your visitors are clicking on ads. So far it's been a good service for us since we don't have time to do our own ad sales. I imagine with the internet there will soon be many Pay-Per-Click programs you can sign up with.

9/2/05 7:54 AM  

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John Kremer

Book Marketing Expert John Kremer is the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. He also developed the New York Times Bestseller Program to help authors become bestselling book authors and the Ten Million Eyeballs program on Internet marketing.


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