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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

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Sunday, February 20, 2005

Book Printing Costs
Question: What are the best options and costs (fixed and variable) to
self-publish a paperback book of non-fiction of 200-400 pages in quantity of 500-2,000? I want to know whether it makes more sense to print all at once, or utilize one of the internet book publishing services. It must include fees for copyrighting, ISBN number, and listed on Amazon for purchase. This is to be used for my business to give to clients and prospects and to sell.

John's Answer: You will get the best value by going to a book printer for 500 to 2000 copies of a book. And then doing the copyright work yourself. It doesn't take much time to get a copyright. POD companies will cost about $7 to $10 per book for a book your size doing them 1 to 25 copies at a time. Book printers will charge about $2.00 per book for 2000 copies, maybe a little more or less, since you didn't give a
specific page count.

You are always better off with a real book printer if you can afford to print a thousand copies or more right away.

For book printers, go to Book Printers.

For POD printers/publishers, go to Print-on-Demand Printers and Publishers. Some of the best PODers include Infinity Publishing, iUniverse, AuthorHouse, and Xlibris.

3 Comments:

Anonymous David said...

Very helpful point of reference for aspiring authors.

Thank you for posting the question...and thank you for providing the answer.

CHEERS!

David

22/2/05 10:37 AM  
Anonymous Kathie Freeman said...

$7 to %10 seems a little high for a small POD book. Mine is 236 pages, and I pay $4.44 per copy from Lightnng Source.
Kathie

25/3/05 9:42 AM  
Blogger John Kremer said...

$7 to $10 is an average fee for POD publishers not printers. Again, it certainly depends on the size of the book. A 400-page book (the person said between 200 and 400 pages) would go much higher POD than your 236 page book. That's why I offered the high range. But you are right. Of all the POD printers, Lightning Source is one of the less expensive per copy.

But the person wanted to use a POD publishing service to include copyright, ISBN, Amazon listing, etc. That's why POD publishers charge more per copy than Lightning Source, which simply prints your book but doesn't charge for editorial, typesetting, ISBN, etc. because they don't generally offer those services.

25/3/05 10:32 AM  

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


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