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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Saturday, February 05, 2005

Creating a Blog: Considerations
Comment: That was fun, creating a free web log. Thanks. Now all I have to do is learn how to import, scan, refine, get sophisticated, and the rest of the Luddite curricula. My blog is Anagnorisis, due to frustration at being denied all other titles. -- Mitch MacKay

John's Comments: I hope you have fun with your blog. But don't forget to focus on your book. Blogging should be a hobby, a sideline, a marketing vehicle for your book, or a passion. Try to keep it focussed on one of those four actions.

What do you want to accomplish with your blog? Once you know that, you'll know if it should be a hobby, a sideline, a marketing vehicle for your book, or a passion. It can't be all four. It could encompass two of the actions, but very, very rarely three. Never four.
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John Kremer

Book Marketing Expert John Kremer is the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. He also developed the New York Times Bestseller Program to help authors become bestselling book authors and the Ten Million Eyeballs program on Internet marketing.


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