Saturday, February 26, 2005

Marketing Information Products: Some Quotes

My friend Fred Gleeck writes some great stuff in his weekly ezine Fred Gleeck's Insights. Below are just a few quotes from his current issue.

"If you don't have the right knowledge or skills, don't coach someone. If you don't have personalities that click, don't coach them."

"Some people never create information products because they feel as if they don't know enough. They think that unless they are one of the most knowledgeable people in the field they have no right to produce the product. Baloney! Two important thoughts on that: If you know more than 90% of the people out their, you have the right to create the product. You may even have the right if you know more than 80% of the people. Maybe even less."

"Stop sitting around contemplating your navel and get going. Produce something. Anything. Get started. The toughest dollars to make are the first dollars."

"Ethics are like pregnancy. You can't be a little bit pregnant. Same thing with honesty. People either are or they aren't. You can't be a little bit honest."

You can find out more about Fred Gleeck at Product Guru
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