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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

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Tuesday, March 29, 2005

Promoting Your Book with a Great News Release
Here is a great news release I received several days ago. It's a great example of a news release that will get the attention of editors and producers. Check it out:

Is Grandpa Naked in the Garden Again?

Press Release

FOR IMMEDIATE RELEASE

Contact: Jay North, 402 West Ojai Ave, PMB 146, Ojai, CA 93023; Phone: (805) 646-2425; Email: JayNorthIs1@sbcglobal.net; URL: www.GoingOrganic.com.

Catch the stress-busting bug that is sweeping across Europe

Ojai, CA, March 27, 2005 –

Type in “Nude Gardening” in your Google search engine and you’ll come up with 378,000 results. What is all the buzz about?

“Nude gardening is all the rage in Western NY,” says a blogger on www.faultine.org, “because we have to soak up the Vitamin D during the 27.4 days during the year that we have the chance.”

“As you stand there, you feel the world loosening around you,” says another proponent of au naturel horticulture. Gardeners have known for ages that pottering around your petunias has stress-reducing benefits. But now there is a growing trend among nature lovers that says that these benefits increase exponentially when you garden...naked!

If you are lucky enough to own a house in a fairly secluded area you can get out your love of naked gardening and in the bargain get a “global” tan. The BBC long running show Gardener’s Question Time says that naturists have all the usual questions other gardeners experience, plus a few of their own, they are keen to enjoy the delights of plants, flowers and shrubs but wish to avoid spiky plants and those which sting. But gardening in the nude can get you in trouble in a populated area, particularly if your neighbors don’t approve of your minimalist dress code.

“No problem,” says organic gardening guru Jay North, “You can indulge the naked gardening trend without ending up with a court order for indecent exposure. Just do it inside.” Jay has published The Windowsill Organic Gardener, available at www.goingorganic.com, where he teaches people how to keep an organic garden in a tiny spaces, legally in the nude.

So when you get the urge to prune and trim in the buff, go right ahead ... just be careful what you do with those garden shears!

Find more gardening tips, see Jay’s books page at www.GoingOrganic.com.

ABOUT JAY NORTH – Organic farming pioneers Jay North and his beloved late wife Pamela, known as the "Edible Flower Children" are the founders of Paradise Farms, an innovator in specialty organic produce, gardening and marketing. Jay North is a best-selling author, speaker, consultant and evangelist of the opportunities available in organic farming worldwide.

-END-

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


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