Friday, April 22, 2005

BookSense Red & White Boxes update...

From a news release about the Red and White Boxes mailings done by Book Sense which are sent to independent bookstores and feature samples from book publishers:

Beginning with the June Red and White boxes, all Book Sense mailings are being outsourced to Transport Specialties International, a dedicated mailing house in New Jersey. Book Sense Publisher Partners that plan to include materials in either of the June mailings should not ship them to ABA's Tarrytown address. All materials for June and for subsequent mailings should be shipped to:

Transport Specialties International, 9 Joanna Court, East Brunswick NJ 08816-2108.

The change is a result of ABA's upcoming relocation to new office space.

"We have every confidence that Book Sense mailings will continue to be administered with the same consideration and diligence as in the past," said Mark Nichols, director of Book Sense Marketing, "that your materials will be handled with care and attention paid to your instructions, and that stores will not see any interruption in our monthly services."

With this change, there are several imperatives for participating publishers:

* Reservations for space in any mailing must be made at least three weeks in advance of the desired mailing month. Partners that wish to be included in the June mailing must contact Mark Nichols no later than Friday, May 6.

* Any shipments to TSI must be clearly marked for Book Sense mailings, with both the month and color of mailing (For example: "FOR BOOK SENSE JUNE RED BOX").

* The previously published materials due date schedules for the Red and White Box mailings must be adhered to.

Questions should be addressed to Mark Nichols at or call 800-637-0037, ext. 1240.
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