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Promoting Your Book Via Radio Publicity, Part V |
Part V from my interview with Alex Carroll of RadioPublicity.com:
The two best days of the week to do interviews ... and the one day of the week to avoid.
* Tuesday is the best day because it gives people the entire work week to respond.
* Wednesday is next best.
* Thursday is next.
* Monday is next. People returning to work are easily distracted.
* Friday is the worst day because people are only thinking about the weekend.
How to do a great interview and sell your book at the same time ... without sounding like a commercial:
* Give people reasons why what you have to talk about is important. Use personal experience or statistics.
* In the first 60 seconds, establish WHY they need to listen to your interview. What will it cost them not to listen?
* Give lots of details to establish yourself as the authority.
* The more information you give them, the more likely they are to buy your book.
* Your close: The best way to order my book is from the publisher and if you mention the host's show, you'll get two free bonuses... The addition of bonuses was a little tweak that cost him a nickel, but tripled his sales overnight.
* Repeat your toll-free number and spell it out.
* Give people a reason to go to your web site.
* Don't ever leave an interview without your plug. |
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John Kremer
I am the author of many books including 1001 Ways to Market Your Books,
The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help
authors become bestselling book authors. I often speak on book marketing,
book publishing, writing, branding, and book and website rights.
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Previous Posts
Promoting Your Book Via Radio Publicity, Part IV
Promoting Your Book Via Radio, Part III
Promoting Your Book Via Radio, Part II
Promoting Your Book via Radio, Part 1
Marketing Moron of the Month Award
Promoting Your Book the Storyteller Way
4 Great Self-Promoting Web Sites
Promoting Your Books: Finding People
Ecology: Very Important Point
Promoting Your Book with a Great News Release
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1 Comments:
John:
This is information is very valuable. I will use it in future radio shows. In my previous radio interviews I missed closing the deal but no more!
Bill Mitchell
Author "The More You Know - Getting the evidence and support you need to investigate a troubled relationship"
http://wwwl.billmitchellpi.com
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