| Promoting Your Book Via Radio Publicity, Part V |
| Part V from my interview with Alex Carroll of RadioPublicity.com: The two best days of the week to do interviews ... and the one day of the week to avoid. * Tuesday is the best day because it gives people the entire work week to respond. * Wednesday is next best. * Thursday is next. * Monday is next. People returning to work are easily distracted. * Friday is the worst day because people are only thinking about the weekend. How to do a great interview and sell your book at the same time ... without sounding like a commercial: * Give people reasons why what you have to talk about is important. Use personal experience or statistics. * In the first 60 seconds, establish WHY they need to listen to your interview. What will it cost them not to listen? * Give lots of details to establish yourself as the authority. * The more information you give them, the more likely they are to buy your book. * Your close: The best way to order my book is from the publisher and if you mention the host's show, you'll get two free bonuses... The addition of bonuses was a little tweak that cost him a nickel, but tripled his sales overnight. * Repeat your toll-free number and spell it out. * Give people a reason to go to your web site. * Don't ever leave an interview without your plug. |
posted by John Kremer @
8:24 AM
1 comments |
John Kremer's Ten Million Eyeballs Internet Marketing Event
1 Comments:
John:
This is information is very valuable. I will use it in future radio shows. In my previous radio interviews I missed closing the deal but no more!
Bill Mitchell
Author "The More You Know - Getting the evidence and support you need to investigate a troubled relationship"
http://wwwl.billmitchellpi.com
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