| Approaching Newspaper Book Reviewers |
| The following three paragraphs of advice are from a newspaper book reviewer. You should heed her advice if you are approaching newspaper book reviewers. The best way for unknown writers to get their work reviewed is to look at the papers and reviewers they would like to see cover their books and then write to these people as if they actually had an interest in the paper or reviewer. The sort of bitter, demanding letters I have been getting (the legitimate letters) are off-putting as hell. The idea seems to be that just because someone has written a novel--and had it published by some POD outfit--he has the God-given right to have it reviewed. BUT, if the writer had spent a little time (about 1/100th of the amount he is asking the reviewer to spend) looking into the reviewer's work and bothering to, shall we say, CURRY the reviewer's favor in some way, there is an outside chance someone might give the book a shot. You probably know this--but you are in a miniscule minority. |
posted by John Kremer @
8:09 AM
2 comments |
John Kremer's Ten Million Eyeballs Internet Marketing Event
2 Comments:
Wonderful information from John
Do your research before you call a reviewer- google them
John- keep up the great work!
Rick Frishman
www.plannedtvarts.com
www.rickfrishman.com
Hi John,
As an independent publicist and without fail I have better placement and response by adding the personal touch of researching the people and venues I am pitching and approaching the reviewer or editor in their own language and petitioning them accordingly.
I think it really boils down to the old cookie cutter queries just don’t work anymore. I believe that is why the big and in house PR firms are not delivering the way the used to for the “unknown” or first time authors.
I utilize your book - 1001 Ways to Market Your Books every week in my business. I appreciate your work so much and always steer my clients to your book after my 3 month publicist push.
Thanks John.
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