Borders and Waldenbooks are partnering with CARE to offer purple wristbands with the words Reading Is Magic. The wristbands sell for only $2.00, out of which $1.60 supports CARE.
The purpose of the program is to improve educational opportunities in poor communities around the world, and to give them the resources they need to thrive. It's an opportunity to spread knowledge and fight poverty. To support this cause yourself, go buy a bunch and hand some out to your kids or friends.
For more information, visit the CARE website.