Monday, June 20, 2005

Promoting Your Book
with a Great News Release Lead

Below is a great example of a lead sentence for a news release, this one written by Shel Horowitz for a client.

First paragraph:

"It's 10 O'clock. Do you know where your credit history is? How about your employment records? Your confidential medical information?"

Second paragraph:

"How would you feel if you found out this sensitive and should-be-private material is vacationing in computer databanks around the world -- accessible to corporate interests who can afford to track down and purchase it, but not necessarily open to your own inspection?"

John's Comments: The first paragraph is great. It plays off an old line about knowing where your children are -- which only makes knowing where your credit history is just that more vital.

The second paragraph is one long sentence. If I were writing it, I'd probably rewrite that sentence into two or even three sentences. But the points it makes are still important. Any media reporter would pick up this news release and know that there is something important that the author has to say.
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