| B&N versus Amazon Bestsellers |
| Question: Is it easier to become a #1 bestseller on Amazon or B&N? If one becomes #1 on B&N (through the Internet promotion we all know how to do), does being #1 or in the top 10 have the same cache as being a top seller on amazon? John's Answer: It is easier to become a #1 bestseller on BN.com (or http://www.barnesandnoble.com) for one simple reason: B&N doesn't have as much business so any business you send their way will have greater impact than via Amazon. But, alas, B&N is now on a rampage against authors or publishers manipulating their bestseller list. Indeed, while at the National Speakers Association convention, I heard of one author who had gotten the B&N buyers to place a 1700-copy order BECAUSE he was going to be doing a B&N bestseller campaign via the Internet. When the B&N brass heard about it, they cancelled the orders that had been generated by the campaign. They cut the orders because they did not want anyone tricking out their bestseller lists. Since this apparently is now B&N's policy, you should use the Amazon.com strategy. Amazon isn't going to turn away any orders, no matter how they are generated. The B&N uppity-ups, on the other hand, have decided that they don't want the business right now. Alas. Poor them. To register for a class on how to implement an Amazon.com bestseller campaign, start by listening an the upcoming teleseminar to be held on Wednesday, July 20th, at 7:30 p.m. Eastern time. Register here: http://www.FreePublicity.com/Amazon/?10005. |
posted by John Kremer @
8:19 AM
2 comments |
John Kremer's Ten Million Eyeballs Internet Marketing Event
2 Comments:
And this is precisely why BN.com will never overtake Amazon. Extreme shortsightedness on their part. Hey, 1700 book sales is 1700 book sales. So a writer gets to be #1 for a short while. That only give BN.com more sales.
What this tells me is that B&N has more integrity than Amazon. I applaud any company that tries to prevent dishonesty and fraud, especially knowing it will affect their bottom line.
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