| How to Write a Good Book Sales Letter |
| In his latest Fred Gleeck Insights ezine, my friend Fred Gleeck provided an outline for a good Internet one-page sales letter that would work for books, reports, audiotapes, kits, home study courses, DVDs, databases, software, etc. Here it is: 1. Prehead 2. Headline 3. Posthead 4. Opening Line/Paragraph 5. Build Rapport 6. Demonstrate Credibility 7. Develop Bullet Points 8. Testimonials 9. Offer 10. Pricing Discussion 11. Guarantee 12. Bonuses 13. Reason to Act Now 14. PS Follow this outline and you'll create a great sales letter. Include a few stories, some detailed testimonials, and a lot of soulful honesty and you'll knock the socks off your readers -- and they'll want to buy. |
posted by John Kremer @
2:05 PM
1 comments |
John Kremer's Ten Million Eyeballs Internet Marketing Event
1 Comments:
That's all suppose to fit on one page? How long is the page, 2 miles" That's ridiculous, it would end up looking like one of those endless sites Gleeck has himself: http://www.selfpublishingsuccess.com/ it's like a study in boring and ugly web pages.
J. Rosisco
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