Wonder if Amazon.com can be of any use to small publishers? Wonder no more. Take the case of cellular biologist Bruce Lipton, whose story was told recently by Elizabeth Gillespie of the Associated Press. One by one, the big houses in New York looked at the manuscript for his Biology of Belief: Unleashing the Power of Consciousness, Matter and Miracles, but eventually said no. “I wasted a whole year with them,” Lipton told her. Then he signed on with an independent press that relies heavily on Amazon.com. Since then, he and his publisher say, more than 42,000 copies have sold in six months...Today, when I checked, the book was rated at #83 on Amazon.com -- and without an Amazon.com bestseller campaign of any kind.
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