Does copy really make a difference on websites? Can't you just make sales with a few words, a good headline, and an order form? Well, let's see....

Brad Yates pushed for the quick release of our audio teleseminar called "Money Beyond Belief." While I felt his quickly done site, well, sucked, I agreed. Result? Few sales. Brad was disappointed.

I advised him to add some endorsements, pictures, and bonuses, and to clean up the copy. He did. I then announced the site again. The result? Eighty-five sales almost instantly. Keep in mind going from almost zero to 85 is good for anyone, whether you're BMW or Brad or me. It's *not* great, but it's better than nothing.

The site still isn't the best, but now there's enough copy there to get the job done. But how could Brad make the site even better? What could he do to really bring in the sales? Here's where the real lesson begins.

I told Brad to compare his site to my site on how to attract a new car. I told him to note the differences. The new car one rakes in the sales. Why?

It's loaded with strong copy, long copy, convincing endorsements, a slew of bonuses, terrific pictures, powerful headlines, several PS's, a clear guarantee, subtle convincers, price comparisons, bold headlines and hypnotic sub-heads -- and much more.

The attract a new car site is probably 100 times better than the money beyond belief site. See for yourself. Look at both of the sites:

money-beyond-belief.
attract-a-new-car.

In fact, print them both out. Study them. Put them side by side. Which do you think is better -- and why?

This is a great education in marketing. And it's yours freeeee. Go for it. -- Dr. Joe Vitale