Just a tidbit of advice from a senior producer at the Entertainment Tonight TV show:
“Show us how your item works. Show us where our viewers can get it. If it’s a book, a show or a drug — put it up there. Also, show us real people — not just product. We have an enormous appetite for people over product.”
All TV programs have an enormous appetite for people over product. In fact, all media have such an appetite. Give them people. Give them stories they can use. Focus on benefits to people not features of a product.
Entertainment Tonight, Sharlette Hambrick, Senior Producer, Paramount Pictures TV, 5670 Wilshire Boulevard, Los Angeles CA 90036; 213-954-2597; Fax: 213-954-2661. Web: http://www.etonline.com.
Excerpted from Bulldog Reporter's Journalists Speak Out on PR ezine. Web: http://www.bulldogreporter.com.