I don't have much to say today, but I do know that one of the most important things about marketing books is very simple. You have to act. You can't sit on your butt and expect people to come to you. You have to create the word of mouth by doing publicity, giving talks, creating links on the Internet, creating relationships everywhere, and more. Then, and only then, will people come to you to buy your book.
Just do it! A great slogan for a shoe company. Practical advice for any book author or publisher.
Do it today.