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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

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Wednesday, October 05, 2005

Do You Know How to Write?
Do you agree with the following quote? Please add comments to this post.

"The reason why so few good books are written is that so few people who can write know anything." -- Walter Bagehot, economist and journalist

Personally, I think anyone who knows how to write well will always write something interesting, something worth reading.

I think the reason so few good books are written is that so many good books never get the notice they should. The good books are being written, but so many have not yet reached their audience.

There are clearly a lot of bad books being written, more now than ever, especially with the growth of self-publishing and POD printing where many books get published without any editing or selection. That doesn't make self-publishing or POD printing bad. But it does mean that anyone, no matter how bad a writer or how lacking in anything to say, can still get a book published.

Of course, it also means that some great stuff gets written and published that never would have reached the light of day. So I'll take all the bad stuff as long as the good stuff gets through.

My job is to help the good stuff get through.

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


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