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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Monday, October 17, 2005

More on Children's Books
Question: I think I have a rather good idea why I wouldn't self-publish children's books, but I'm curious as to your reasoning for suggesting she go with a traditional publisher.

Answer: The basic reason, especially for someone who is coming at the field from an amateur author viewpoint, is very simple: Publishing children's books is much more costly that publishing other books. It is almost impossible to sell children's books through bookstores unless they are printed in full color. The cost of artwork, design and preparation, separations, and color printing puts self-publishing out of the range of most children's authors.

I look at it at a very basic level: Can a children's book author who has no experience in art or printing get a return on his or her investment? The answer is almost always NO. Besides the education and investment of time/money in art, design, and printing, there are also the costs of promotion. Few children's book authors I know are ready to make that kind of investment in time or money.

There are certainly some people who I would recommend self-publish a children's book, but not many. It's a very tough market, especially given the high cost of the first print run.

There have been a number of self-publishers who have been very successful at publishing children's books, so I can't rule it out. But for most people, it's just not a practical way to go unless they have the time and money to burn. And I do mean burn. Like up in smoke in probably 8 out of 10 cases.

-- John Kremer, author, John Kremer's Self-Publishing Hall of Fame. Check out the web site today: Self-Publishing Hall of Fame. Read the book at your leisure. Note: The book offers much more detailed and useful self-publishing and book marketing information while the web site primarily features a listing of most of the people in the hall of fame.

The POD book is a great deal at only $20.00 postpaid during October and November. The eBook version is an even greater deal at only $10.00 until Halloween. Again, no charge for shipping. Order at Hall of Fame Books.
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2 Comments:

Blogger Shawn T Lippert said...

Thank you for the informative content. I have some other resources for Children’s Books if you or your readers are interested

23/10/05 5:53 AM  
Anonymous Dennis West said...

Thanks for the information. I have been developing a children's picture book for a religious market for a while now and I keep wondering what avenue I should go down for publishing. I've decided to send it to all of the appropriate publishers I know because I don't want the headache of marketing a book that I self publish. I did that with some Shakespeare bookmarks that I printed up and, while I sold many, I didn't sell enough to pay for the initial printing.

I'll be sure to keep checking your site for more info.

16/11/05 10:33 AM  

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Book Marketing Expert John Kremer is the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. He also developed the New York Times Bestseller Program to help authors become bestselling book authors and the Ten Million Eyeballs program on Internet marketing.


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