If you want to sell more books, there is one basic principle that is essential: Do something every day for every book you love. Call someone. Write a letter. Create Internet links. Update your web site. Write a related blog. Give a talk. Dance a jig.
Okay, maybe the last action won't do much for your book, but it will help you get into action. So, perhaps start by dancing a jig. Then do three to five things every day to market your book. Be consistent. Don't take a day off. If you make three contacts a day, real living breathing contacts, you'll make more than a 1,000 contacts in a year. If you sell your books to those contacts, if your pitch is right and strong, you will get noticed. You will sell books.
The mistake most authors and publishers make is that they spend two to six weeks marketing a book and then wait to see what happens. Well, I can tell you what will happen. Not much. Not if you don't continue taking action every day.
Do it today. You have nothing to lose and everything to gain.