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Coffee Sleeve Advertising |
If you have a book that might appeal to coffee drinkers, you might think about advertising on coffee sleeves. One company that offers such advertising is BriteVision Media. If you'd like to know more about their services, call 877-479-7777 or check out their web site at BriteVision.com.
* They circulate 200 million coffee sleeves every year via 6,000 coffeehouses nationwide.
* Customers spent 49.2 minutes on average with their coffee cup.
* Heat activated color changing ink allows for special effects.
* Can be combined with coupon sampling, in-store signage, or other events.
As you might have noted above, I think this advertising opportunity is marginal at best for most books. That's why I put two "mights" in the first sentence. But I still like the idea for the right book. |
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John Kremer
I am the author of many books including 1001 Ways to Market Your Books,
The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help
authors become bestselling book authors. I often speak on book marketing,
book publishing, writing, branding, and book and website rights.
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1 Comments:
The really neat thing about the coffee sleeves with ads on them is that the advertisers or corporate America is supporting independent cafes. See the advertisers pay the entire cost of the sleeves (even shipping), so these cafes are saving thousands and thousands per year. This puts a little more money back in their pocket and helps keep our coffee at a reasonable price. A rare case of everybody winning! I have seen several “book” campaigns on BriteVision’s sleeves. What a great way to get the word out about a new book.
Michael Zaun
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