Thursday, November 10, 2005

Coffee Sleeve Advertising

If you have a book that might appeal to coffee drinkers, you might think about advertising on coffee sleeves. One company that offers such advertising is BriteVision Media. If you'd like to know more about their services, call 877-479-7777 or check out their web site at

* They circulate 200 million coffee sleeves every year via 6,000 coffeehouses nationwide.

* Customers spent 49.2 minutes on average with their coffee cup.

* Heat activated color changing ink allows for special effects.

* Can be combined with coupon sampling, in-store signage, or other events.

As you might have noted above, I think this advertising opportunity is marginal at best for most books. That's why I put two "mights" in the first sentence. But I still like the idea for the right book.
blog comments powered by Disqus