Monday, November 28, 2005

Paul Myers's Toolbox

My friend Paul Myers is giving away an 18-page report of great resources for small businesses. I think you'll like the report. It's easy to get. Just go here: Paul's ToolBox.

Paul is also giving away this handy -- and very simple to use -- tool that makes it very easy to create a redirect page. It's even easier than doing it yourself in HTML. Very simple. It's what I used to create this redirect page: It's a small program and, again, very easy to use. But I would guess that it only works with IBM-PC compatibles and not Macs.

Have fun with it.

Whoops. I forgot to tell you what a redirect page is and why you might want to use it. Here goes: A redirect page is a simple HTML page that you put on your web site that automatically sends the user to another web page (generally a page on another web site). Here are three reasons why you might want to use a redirect page:

1. To send users to a web site with a very long URL. For example, instead of sending people to ThisIsNotARealPage/00045xx/useless.html, you could send them to Shorter, simpler, and cleaner. Especially useful for inserting into newsletters or blogs like this where you otherwise have to break the URL into two lines (like I did here).

2. To send users to an affiliate link. Let's say that you don't want to reveal to other people what your affiliate link is, or even that the page you are sending them to is an affiliate page (where you make money if people buy the product you are recommending), then you can send people to a page on your web site that automatically forwards them to the affiliate page. This technique is used by a lot of affiliate program participants because affiliate links can be very long.

3. It allows you to have more links showing links to your web site rather than other web sites. This might help your web site in search engine rankings.

If you like the information and tools that Paul Myers provides, buy him a beer at Now, this page is a clever idea. I may have to set up such a page for myself.
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