Wednesday, December 07, 2005

Cha-Ching Marketing

In a recent article, I saw the phrase Cha-ching! Marketing, and I thought what a great phrase. It's the perfect term to use when talking about marketing to SELL rather than marketing for image or whatever else.

If you want to make money selling your books, you have to get involved with Cha-ching Marketing. If you published your book for any other reason, you can go ahead and do image marketing or so-so marketing or plain boring marketing. But, if you need to make money, you have to do Cha-ching Marketing.

So many of you send out whimpy news releases and pay for other people to market your book in a dozen different little ways — when what you should be doing is targeting your potential readers and partners with an all-out effort. Cha-ching!

Don't waste your time on the little stuff. Focus on the stuff that will actually result in sales, real sales, big sales, something worth your time and effort. That's Cha-ching Marketing.

Get off your rear ends. Sing your own praises. Make friends. Create enduring relationships. And sell your books.

Cha-ching! Cha-ching! Cha-ching!
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