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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Sunday, January 22, 2006

Get Off Your Behinds!
Well, I'm tired of authors, POD published authors, and self-publishers who continually spend money trying to get other people to do what they should be doing.

I am sick and tired of that. I hate the griping that no one wants to listen to you. I hate the whining when another service provider takes you by the nose and wrings out all your money without providing much. I hate the statement so many make that "I'm giving up because no one cares."

Everyone cares. Damn it. Everyone cares.

Except you. If you fall into one of the three whining patterns I've outlined above, I know exactly what is going on. YOU DON'T CARE. Because if you really had any true passion for your book, nothing would stop you. You wouldn't wait for someone else to champion your book. You would do it. You would climb the highest mountain if need be, so people would know about your book. Or you would parachute into Windsor Palace. Or you would stand in front of a speeding truck. You would die for your book.

If none of this makes sense to you, you are not an author. You are a dilettante.

My apologies if this rant offends you, but some days I really get tired of authors who expect other people to do the work they should be doing.

As a good friend once wrote, get off your Buts ...
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2 Comments:

Blogger Linda Clarke said...

Dear John,
I absolutely loved your little "get off your behinds" article. I not only agree, but know that if one's book is going to make it, it has to be the writer that makes the differnce. We have to work hard and all that work can make one feel real good inside simply because we know we're doing all we can to promote our book. We need to write articles in newspapers so that our name will become familiar to the public. We need to give workshops at colleges and universities. We need to create a web site. We need to get in touch with radio stations and ask them to interview you. It may seem like an awful lot to do and would rather hand it over to someone else to do, but it's like cleaning house. If we clean a little at a time, it will get done. We shouldn't expect others to do it for us. We need to work, pray, work harder, and pray some more. In the end, it's all worth it.
Sincerely,
Linda

22/1/06 8:43 PM  
Blogger Stories said...

Thanks John. Your article appeared before my eyes just when I needed it most. May be it's magic or may be you just made the effort to put it there int the first place. Thanks, Linda your comments really complement John's words.
Cheers,
Alex
alexgr8nz@yahoo.com
www.ellefun.com

30/1/06 2:43 PM  

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John Kremer

Book Marketing Expert John Kremer is the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. He also developed the New York Times Bestseller Program to help authors become bestselling book authors and the Ten Million Eyeballs program on Internet marketing.


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