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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

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Friday, March 03, 2006

Oddest Book Titles of the Year


Today Bookseller magazine announced that the Oddest Book Title of the Year award goes to a self-help book titled People Who Don't Know They're Dead: How They Attach Themselves to Unsuspecting Bystanders and What to Do About It. Just the book to curl up with during a long winter night.



The runner-up was Rhino Horn Stockpile Management: Minimum Standards and Best Practices from East and Southern Africa. Just what you've been looking for. Fills lots of needs. By the way, did you know that if you search for rhino horn stockpile management on Google, there are 114,000 web sites! That's a lot of horns.



The other four winners were Bullying and Sexual Harassment: A Practical Handbook (which, honestly, I think is a good title for those who suffer from bullying), Ancient Starch Research (I can't wait for Modern Starch Research), Soil Nailing: Best Practice Guidance (quite honestly I've had a heck of a time keeping soil in my garden; never thouNeght of using nails), and Nessus, Snort and Ethereal Powertools (which really does make sense if you're a software programmer).



Previous winners have included Bombproof Your Horse (apparently with a nice steel coat), Greek Rural Postmen and Their Cancellation Numbers (and why in the world would you want to cancel them?), How To Avoid Huge Ships (another problem I've been having lately), The Joy of Sex: Pocket Edition (nothing like sex in a pocket -- talk about hot pockets!), and Method for Calculating the Size of Stone Needed for Closing End-Tipped Rubble Banks in Rivers (now that's something I always wanted to know how to do!).

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


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