| Just a Thought |
| Just thought I'd write a little note about book marketing. My experience is that authors spend too much time and money asking other people to do their marketing for them. That's a big mistake. There's a place for paying people for services rendered, but no one can market your book like you can. No one. Not me, not some hot-to-trot publicist, not some Internet marketer. You should always be the best salesperson for your book. Marketing doesn't need to take all your time. Devote a half hour or an hour a day to it. Hire people to do the grunge stuff, but the key phone calls, key letters, key emails should be made by you. Written by you. Impassioned by you. Some day soon I hope to begin helping many of you to realize your true marketing potential by working with you in my Book Marketing MBA program. You can find an extended note about that program now at http://www.novelbestsellers.com (after the promo about my upcoming pre-BEA seminar for novelists). |
posted by John Kremer @
7:42 AM
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John Kremer's Ten Million Eyeballs Internet Marketing Event
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