Friday, September 15, 2006

Dvorak's Advice on Getting a Marketing Edge

In the latest issue of PC Magazine, John Dvorak provided what I think is the best advice I've heard in a long time on how to get a marketing edge. His advice reveals the secret of marketing anything. Here's what he wrote:

"My advice if you want a sales edge? Make a good product and tell people the truth about it." — John C. Dvorak, columnist, PC Magazine

For his entire column on Nude Playmates, Gay Porn, Free Offers!, see,1895,2014455,00.asp. Note that his article doesn't really talk about any of the headline topics. It covers Google's new project to listen in on your home activity.
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