What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.
Martin Bertram, author of Vanity of Vanities, sent me a link to his trailer. According to Martin, "This was very inexpensive for me and I think it turned out well. I got a grad student in graphics/animation who needed a project for his coursework to do it for $50, plus I paid $150 for the graphics/3D models, $75 for a voice actor to do the 3-minute voice track, and $50 for the royalty-free soundtracks. All in all it cost about $325."
Now I don't think that his book trailer is the best one I've ever seen. And his voice talent was not talented. Indeed, the narration devalued the rest of the trailer. But, for the price, it was a decent trailer. I'll be interested to get a report back from Martin later on how whether or not the trailer helped him to sell any books.
It didn't convince me to buy the book. I made it through fifteen seconds of it before it put me to sleep. My own is at http://www.timothyfish.net/Articles/Article.asp?ID=60. It is much shorter and I think it gets to the point faster. I think the best book trailer I have seen is the one for A Dangerous Book for Boys. It shows a boy and his Dad doing several of the things in the book together. Who wouldn't want a book that would let you do that?
What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that's featuring them on YouTube. http://www.youtube.com/booktrailers
I am the author of many books including 1001 Ways to Market Your Books,
The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help
authors become bestselling book authors. I often speak on book marketing,
book publishing, writing, branding, and book and website rights.
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2 Comments:
It didn't convince me to buy the book. I made it through fifteen seconds of it before it put me to sleep. My own is at http://www.timothyfish.net/Articles/Article.asp?ID=60. It is much shorter and I think it gets to the point faster. I think the best book trailer I have seen is the one for A Dangerous Book for Boys. It shows a boy and his Dad doing several of the things in the book together. Who wouldn't want a book that would let you do that?
What an interesting way to get people interested in reading! Book trailers are like movie trailers, but for books! You can find them all over the internet now, but here is a site that's featuring them on YouTube. http://www.youtube.com/booktrailers
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