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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Tuesday, October 31, 2006

Book Evaluations and Testimonials

Alexander Kjerulf, Chief Happiness Officer and author of a book about happiness, is asking people to evaluate his book. I like his approach. You might want to try something similar. Not only will he get some great detailed critiques of specific chapters using his approach, but he'll also be getting testimonials he can use on his book. A double win for him, but a win for the pre-readers as well because they'll get to see lhis book before anyone else AND be able to influence what goes in the book, or what comes out.

Check out his plea for help in evaluating his book at: http://www.positivesharing.com/2006/11/help-me-evaluate-
my-book.

Sunday, October 29, 2006

Some Unusual Graphic Advertising

My friend Greg Godek, author of 1001 Ways to Be Romantic, sent me the following graphic. Now this is clever advertising. Gets attention really quick. Enjoy.

Tuesday, October 24, 2006

22 vs. 66

In his blog today, Seth Godin noted that Virgin Records recently released a greatest hits record from Cracker, a band they'd kicked off their label. Cracker, knowing that Virgin was going to release such a record, release a greatest hits album of their own on the same day. Now, that was creative timing!

Seth noted that "The indie edition is ranked 22,000. That's approximately 30 times the sell rate of the Virgin edition at 66,000." Now, I'm not sure where he's getting those numbers, but if those are Amazon.com numbers, the indie edition is not selling at 30 times the sell rate of the Virgin edition. Perhaps double, but certainly not 30 times.

You can read more about what Amazon.com ranking numbers mean by visiting one of my other web sites at Promoting Your Books.

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.

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