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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Wednesday, February 28, 2007

Three Profitable Branding Models For Experts

RainToday.com, a website for professionals who want to grow their business, offers a weekly a newsletter called The Rainmaker Report. In this week's issue, they pointed to an article on their website about Three Profitable Branding Models for Experts by Vickie K. Sullivan.

It's a great article for anyone thinking about building a platform, including authors. Most of the examples in the article were authors. A great read. Check it out here:

http://www.raintoday.com/pages/ 2190_three_profitable_branding_models_for_experts.cfm.

While you're at the RainToday website, you might want to subscribe to their free weekly RainMaker Report. Good stuff.

Labels: branding, building a platform, building brands, RainMaker Report, RainToday.com, speaking

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.

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