Sunday, March 18, 2007

Virtual Blog Tours: How to Do One

Here's a comment I made on The Book Marketing Network when someone asked a question about virtual blog tours.

A virtual blog tour is essentially a set of blog interviews or reviews. To set one up, you contact blogs related to your book as well as book blogs that review books and/or interview authors. Ask them if they'd like a review copy of your book and/or would like to interview your book. Tell them why your book or author would interest their audience.

Many blog interviews are done via email where you answer a set of questions and email them back to the blog owner who posts the interview on his or her blog.

By giving this procedure a fancy name, it seems more complicated than it really is. Now, some blog tours feature the same interview on more than one blog, and that is certainly a great thing because it means less work for you. There are a number of blogs that are happy to feature duplicate content since their visitors don't overlap a lot.

Of course, for a blog tour to work, you really need to locate blogs that are actually read. To locate blogs, use Google blog search or Technorati search.

Blog Tour Palooza
blog comments powered by Disqus