Tuesday, April 17, 2007

Free? A Great Word?

There's a great story in the January issue of Reader's Digest where a woman tells how her husband set a good set of tires outside on the curb with a sign saying: FREE. Several weeks went by and no one took the free tires.

So he decided that he would change the sign. Now it said: $20.00.

The very next day, all the tires were stolen.

Sometimes we simply don't value things that are free. There are many people who do not see the value, for example, of the free Book Marketing Tip of the Week newsletter I send out each week to more than 10,000 readers. My guess is that in any one week, maybe 1,000 actually read it. What a waste. Of course, it doesn't happen just to me. All free email newsletters have similar readership levels.

If you've missed any issues of my Book Marketing Tip of the Week newsletter, you can still read the back issues by going to http://www.bookmarket.com/tipsindex.htm.

Don't sell yourself short. No one will value you. Set a fair price for you, your book, your services, whatever it is that you offer. Most of us set way too low a price. Put it a little higher than you would normally be inclined to do. The worst that can happen is someone will come along and steal it.

At least that way you get your story out. :))
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