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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

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Saturday, April 14, 2007

Need a Website? Here's a Simple Way
If you're an author and you need a down-and-dirty website fast, then follow Seth Godin's strategy for creating a website in a few hours by linking a blog, a Squidoo lens, and a Flickr collection of photos. He says you can do it all for $60 per year. You can read his blog post at: Seth's post.

But that's by paying Typepad.com $5.00 per month to host your blog. Alternatively, you can host your blog here at Blogger.com. You go to Blogger.com to set up a blog, which is then actually hosted here at blogspot.com. Same company, just different URLs.

You can easily set up a blog here with your name or your book name so it reads something like: http://yourname.blogspot.com. Then go over to Squidoo.com to set up a lens (a web page) about you and/or your book. You could actually set up one lens (page) about you and another about your book. Read Seth's post to find out some of the things you can do with a Squidoo lens.

Finally, go over to Fickr to post some photos of you, your book, you at a booksigning, etc. With a Squidoo lens, you can have your blog syndicated on the page along with your Flickr photos, plus whatever else you want to post to the page.

Again, read Seth's post to get a good idea how to go about all this.

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2 Comments:

Blogger Mark said...

Or you could go to www.spruz.com and get a free website there. They're not charging for bandwidth or anything. Check it out.

15/4/07 10:48 AM  
Blogger John Kremer said...

What I like about Seth's post is the way he integrates three web services to provide multiple exposure points into what could be a very practical website. Of course, you can use other services to accomplish much the same thing, including FreeIQ instead of or in addition to Squidoo.com.

The one thing the website as laid out by Seth does not have is a way to place orders. But, with books, you can always send them to Amazon.com or BN.com.

In his post, Seth was addressing the needs of small local businesses and services that only need to help people find them. Hence, you can think of Seth's proposal as a yellow pages ad for the Internet.

15/4/07 3:01 PM  

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


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