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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

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Saturday, June 23, 2007

Fun Promotions for You and Your Workers
Here are some interesting things service establishments are doing. You might find one of them that will make your books, talks, website, or company better.

The D.C. taco chain California Tortilla offered a promotional discount: any customer who beats the cashier in a game of Rock Paper Scissors receives $1 off an entree. The offer was for only one day, but personally I'd have made it policy. It'd make the day interesting for the cashier.

A wine shop in Cambridge, England, offers a student discount that can be doubled or quitsed (eliminated) on a Trivial Pursuit question.

In his blog, Seth Godin suggested that you give customer service people the ability to give a prize to the nicest person who calls in each day. As he noted, "What's the worst that could happen--they might use a little judgment, might enjoy the day a bit more, might even start to care."

Magician Chris Angel offers an incredible viral email that you can send to your friends that features their name and phone number in a video. You can create such a video by going to his website at http://www.freakyourmind.com. Once your friend views the video you had Chris's website prepare for her, the video takes her to Chris's site so she can create similar videos for her friends.

What can you do to get people talking about your book, speech, website, or company?

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


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