| Less Money, More Story |
| Seth Godin always has interesting points to make. In his post today at his blog, he made the following point, one that I've been trying to get through to people for a very long time: "The art of marketing is not finding more money to do more marketing. It's figuring out how to tell a story that spreads with the resources you've got." So many self-publishers and new authors want to throw money at marketing or hire someone else to do the marketing for them when they should be spending the time creating great stories. By great stories, I mean, marketing messages that move people, get people talking, get people telling others about your story, etc. Before you do anything else to market your book, decide what your story is -- what message will move people to act. Labels: book marketing, self-publishing, Seth Godin, telling stories |
posted by John Kremer @
2:41 PM
1 comments |
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Open Horizons, P.O. Box 2887, Taos NM 87571 Phone: 575-751-3398 Email: John Kremer Copyright © 2008 by John Kremer. All Rights Reserved |
1 Comments:
Hello from beautiful Montana: I really agree with you. Every time I hire someone to market me, they end up wanting to re-invent the wheel. I have the best luck with interns from the University. My tag is Auntie Artichoke, the story telling trainer. Organizations such as Head Start are hiring me to train with stories. It is a natural to use them to market.
Judy H. Wright www.ArtichokePress.com
www.AskAuntieArtichoke.com
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