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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Tuesday, August 21, 2007

Book Covers: Another View

Today's Shelf Awareness newsletter interviewed book critic John McFarland. One question they asked was the title of a book he had bought only for the cover. Here was his answer:

"Juno and Juliet by Julian Gough. How could anyone resist identical twins dressed for swimming and looking like two mysterious sleek seals?"

What's your take on the cover? Here it is:

Labels: book covers, book critic, John McFarland, Shelf Awareness

2 Comments:

Nicole Davis said...: I don't like it. It's quite dull and doesn't give much PUNCH! I definitely would not buy it for the cover.; 22/8/07 10:27 PM
Adrienne Zurub said...: I can resist it! Easily!

Adrienne Zurub
author of,
'Notes From the Mothership ~ The Naked Invisibles' due out November 2007
http://chasewunderlickpublishers.com.cn; 1/9/07 8:30 AM

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.

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