In a Sunday New York Times article on blog tours, Felicia Sullivan, senior online marketing manager for Collins was quoted as saying, “If I had to choose, I’d rather have an author promote themselves online. You can reach at least a few hundred people on a blog, and save time, money and the fear of being a loser when no one shows up to your reading.”
What a sad comment on the possibilities of a blog tour: Do the tour if you don't want to be a loser. Sad. That's not why you should do a blog tour. You should do a tour because it can be an incredible way to reach a targeted audience for your book.