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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

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Thursday, October 25, 2007

Readability and Book Sales
If your book is part of the Search Inside feature on Amazon.com, you might be able to get some incredible statistics about your book, including its reading level, word count, average words per sentence, % of complex words, and words per dollar (based on the retail price of your book).

If you'd like to read an interesting post comparing books by Malcolm Gladwell, Seth Godin, and a few other authors, go here: http://www.stevenberlinjohnson.com/2007/10/ this-may-be-old.html?cid=87592892#comment-87592892.



Perhaps the most interesting feature of the above post is how books with fewer average words per sentence and a smaller % of complex words sell better. In other words, if you write shorter sentences and use less complex words, you have a greater chance of becoming a bestselling author. Interesting.

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2 Comments:

Blogger Janice said...

Hi,

As to your last comment; I think that most people don't like things to be over their head. I once read a book that one third was in French mostly qoutes, and I had no idea what I was missing and wished I had a French to English book.

Maybe people feel that the larger words are just so much Greek or French to them?

Janice~

27/10/07 9:20 PM  
Anonymous Anonymous said...

Too bad that so many things are over the reader's head. As a former English teacher now a writer, I despair at the state of the educational system that produces readers who don't understand words of more than one syllable. As to French quotes or Italian quotes or whatever, there are common quotes that everyone should know -- such as "vini, vidi, vici" -- Julius Caesar's famous quote of "I came, I saw, I conquered."

Sharon

28/11/07 12:44 PM  

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.


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