Wednesday, October 17, 2007

Viral Marketing vs. Word of Mouth

Seth Godin, in his normal brilliant fashion, describes in today's blog post how viral marketing is different from word-of-mouth marketing. His distinction is important. The two are different. Viral is better. Want to know how?

Here's a hint: "Viral marketing is a compounding function. A marketer does something and then a consumer tells five or ten people. Then they tell five or ten people. And it repeats. And grows and grows. Like a virus spreading through a population. The marketer doesn't have to actually do anything else."

For more details, read Seth's blog post: seths_blog/2007/10/is-viral-market.html.
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