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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Wednesday, November 07, 2007

Regnery: A Boon and a Bane
Conservative book publisher Regnery is being sued by some of its bestselling authors because it doesn't play fair with them. Regnery gives its authors a paltry, paltry, paltry royalty on books it sells to itself or gives away to its customers (via its Eagle-affiliated sister companies). Now the authors are mad and suing Regnery.



Posh on Regnery for giving publishers a bad name. Their treatment of authors on this issue is shameful. And then a lawyer for Regnery had the temerity to say, "These disgruntled authors object to marketing strategies used by all major book publishers that have proved successful time and again as witnessed by dozens of Regnery bestsellers." When what the authors objected to was not the marketing, but the self-dealing, author-robbing, underhanded, bogus deals Regnery makes with its sister companies.

Posh, of course, on the authors for signing such bad contracts in the first place. When are authors actually going to read the contracts publishers give them and negotiate the hell out of those contracts. Because, believe me, every publishing contract offered by a big publisher is full of such self-dealing, author-robbing, underhanded dealings -- even when those publishers are not selling to themselves like Regnery/Eagle does.

I don't object to publishers robbing authors blind -- if they admit to doing so. But they never do. Personally, I believe authors deserve such underhandedness for their inability to read and negotiate decent contracts.

Posh, of course, also to the agents that let authors sign such contracts. Posh, and be gone to such agents. Posh, posh, and be gone.

Well, now that I've angered authors, publishers, and agents, I guess I should attack the media and booksellers as well. That way I could get everyone in the industry mad at me. But I won't. At least not today.

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John Kremer

Book Marketing Expert John Kremer is the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. He also developed the New York Times Bestseller Program to help authors become bestselling book authors and the Ten Million Eyeballs program on Internet marketing.


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