Wednesday, January 31, 2007

7 Must-Do Things for Magazine & Newspaper PR

If you want to know the seven things you must know if you want to get publicity in major magazines and newspapers, then listen to Steve Harrison's teleseminar Thursday, February 1st, at 2:00 p.m. Eastern or 7:00 p.m. Eastern (either time).

You'll learn from an array of special guests including editors from Woman's Day and Woman's World as well as a top business writer who does stories for Inc. magazine. You'll also hear from a New York Times bestselling author and other entrepreneurs/authors who'll share how they got publicity in Cosmopolitan, New York Times, Entrepreneur, Parents, Family Circle, Wall Street Journal, and many other top publications. Wow, this teleseminar is going to be loaded.

This free telephone seminar will run approximately 90 minutes and is a preview of what you'll learn at Steve's upcoming National Publicity Summit conference. Get info at

To sign up for the teleseminar, go here: Free Teleseminar.

Here are a few of the things you'll learn:

* The three biggest mistakes most people make trying to get publicity in magazines and newspapers.

* Understanding the mindset of top magazine writers and editors.

* Secrets from the woman who was so good at getting advance publicity her book hit the New York Times Best Seller List BEFORE her publication date.

* How to know months in advance when journalists will be working on a story about your topic.

* A very clever way to use Google to get major press quickly and easily.

* An incredibly simple strategy for scoring an Associated Press story about you that runs in dozens of newspapers across the United States.

* Why conventional press releases are usually not the best thing to send journalists and what to send instead.

* What's the best way to contact journalists when you can't meet them personally? Via fax? Email? Phone?

* How to spin a small story into a much larger feature for yourself and more!

Again, to sign up for this incredibly packed teleseminar, go here: Free Teleseminar.

Sunday, January 21, 2007

Web 4.0

In his blog today, Seth Godin writes about Web 2.0, 3.0, and 4.0. I'd love to have Web 4.0. Oh, when, oh when, will it come? Can you help?

Read about Web 4.0 and others at

Wednesday, January 17, 2007

Book Marketing Seminar in Las Vegas

Book Marketing Blast-Off Seminar: January 26 to 28, 2007
John Kremer and Fred Gleeck will be hosting a three-day knock-your-socks-off book and Internet marketing seminar in Las Vegas, Nevada on January 26 to 28, 2007 (Friday through Sunday, 9:00 a.m. to 5:00 p.m., with some bonus evening sessions).

Location: Clarion Las Vegas Emerald Springs Hotel, 325 E. Flamingo Road, Las Vegas, Nevada 89109; 702-732-9100; 800-732-7889. Web: Meeting Room: Magnolia 1.

We'll be covering book marketing, Internet marketing, book publicity, distribution, rights sales, branding, and special sales. Plus, of course, building a book empire. When we finish the weekend, you'll be ready and able to go out during the new year and sell thousands more copies of your books. This is a can't-miss opportunity.

To sign up for only $597, click on the add to cart graphic:
or call 505-751-3398.

Friday, January 12, 2007

The New Blogger

Wow, Blogger is new and now has lots of the great new Web 2.0 features that a blogging tool should have, including tags (they call them labels), the ability to host the blog on your own website URL, the ability to do more customizing of your blog template, etc.

The feature I like best right now, of course, is the tagging function -- which allows you the readers to find posts related to your interests (if, of course, I tag it correctly). The feature they are missing in this incarnation is the ability for you, the user, to tag my entries as well. Now, that would be a really great feature to allow more people to find the posts that would really interest them.

We'll see what more Google has in plans for Blogger, but the new incarnation is a great beginning.

If you haven't begun a blog yet, you might want to test out Blogger. It's free, and capable.

Note that Blogger blogs are hosted at

Wednesday, January 10, 2007

Who Owns Your Books: The PGW Dilemma

Why is it that judges and courts think that distributors own the books of their publishing clients? It just doesn't make sense. Now it seems that even with a contract stating that the books remain the property of the publishers, the AMS bankruptcy is resulting in AMS and Wells Fargo making a claim on the books stored in Publishers Group West's warehouse.

So, the publishers -- who will already lose much or all of the proceeds from holiday book sales made via bookstores -- might now also lose their entire remaining inventory to the sordid hands of banks and creditors.

Now, I love banks and have a Wells Fargo credit card. But, if they go through with this forced sale of publishers's books, I will no longer do business with Wells Fargo. And I will call them scum-suckers, to boot.

Many of the publishers with PGW are good friends of mine and incredible publishers. I would hate to see them brought down by the incompetence and malfeasance of the AMS leadership -- which has nothing to do with the competence and capabilities of the PGW leadership and the incredible publishers who have been long-time clients of PGW.

I've been caught in a distributor bankruptcy myself -- and lost about $10,000 in receiveables and some inventory. I knew it was coming, however, and protected myself by switching distribution companies before the bankruptcy actually occurred. So I simply never got paid for my remaining receiveables (which I had already limited).

Personally, as a publisher, I would have left PGW ten months ago. AMS has been having a series of business issues over the past few years and, even for a perpetual optimist like myself, I couldn't see them making their way out of it, as much as I had hoped they would. Perhaps I should have questioned my friends more closely much sooner.

What you should do if you have a distributor is to begin asking the tough questions, especially if payments start getting slower or other questions start popping up. It takes quite a great businessperson or persons to make a success of any distribution business. To my mind, it's not an easy business model, so I admire the people who carry out such a business successfully -- including the original owners and executives of PGW.

Tuesday, January 09, 2007

Publicity MegaSale with Incredible Free Bonuses, Part II

Just a note to let you know that this MegaSale includes some incredible products worth every cent. I wished they had included me in this offer.

Besides all the great reports, including info on how to get on Oprah, this offer includes one-year access to a database of media contacts. Includes emails. That access is worth the entire deal.

Again, check it out at: app/aftrack.asp?afid=539106.

Now that's an affiliate link so if you do decide to buy, I get a little bit of money. I wanted to promote this MegaSale even before I found out I could be an affiliate. I never recommend anything as an affiliate that I wouldn't recommend as an unpaid editor or an enthusiastic fan.

Monday, January 08, 2007

Publicity MegaSale with Incredible Free Bonuses

If you could own dozens of popular publicity and marketing courses and products at just a fraction of the cost, you would, wouldn't you?

This month 20+ marketing & publicity experts have partnered to help you reach your aspirations in your life, business and career. All of them are practically giving away these top notch products and programs in the hope that you will love them so much you'll want to learn more about their other products and services. Here are the details:

- Susan Harrow shows you how to get in 0, The Oprah Magazine.

- Lisa Earle Mcleod tells you how you can book yourself on national TV.

- Lisa Daily shares with you how to book yourself year round on the radio.

- Marcia Yudkin transforms so-so press releases to sizzling--see how it's done.

- Marcia Wieder shows you how to be an inspiring speaker.

- Joan Stewart teaches you ways to get thousands of dollars in free publicity.

- Raleigh Pinskey gives you an advanced course in ways to market your message to the media and others.

- Drew Gerber tell you how to plan your entire publicity campaign like professional publicists do for their clients.

- Robert Middleton will help you become an info guru to draw clients, customers and business to you with ease.

The Publicity & Marketing Megasale runs only until January 12th. Don't miss this chance to gain access to some of the best courses, programs and tools in the publicity world at just a fra.ction of their regular prices.

Web: PR and Marketing MegaSale.

This package, if you decide to buy it, is an incredible value.

What is even neater is that when you go to that website, you also have the chance to download for free an incredible report about writing news releases plus three audios on getting great PR.

P.S. -- Please pass this on to at least 5 friends, colleagues and associates or anyone you know who would like to promote themselves, their business or product, become a speaker or make their book a bestseller. Thank you!

Wednesday, January 03, 2007

How to Sell $50,000.00 of Books This Year on the Internet

My friend Steve Harrison is hosting a free teleseminar on how you can sell at least $50,000 worth of books this year on the Internet. You have two chances to hear the teleseminar live: Thursday, January 4th, at 2:00 p.m. Eastern OR 7:00 p.m. Eastern.

The guest, a Mr. X, has sold over $2.7 million online last year. He'll tell you how you can bypass bookstores to reach more people, sell more books, and have more fun promoting your books online. Here are just a few other things you'll learn on this call:

* How to make more money selling books via your website than via bookstores.

* Two things authors are taught about selling books online -- two things that just don't work.

* How to convert your book into a format that can be sold more profitably online.

* A few small changes you can make to your website that can dramatically boost book sales.

* How he got over 30,000 people to sell his books for him at no upfront cost.

This 75-minute phone call is free (except for your normal long distance charges). But you must register to be on the call.

To register, go to

Tuesday, January 02, 2007

Authors Access Teleseminar with John Kremer

John Kremer will be the guest at a podcast with on Thursday, January 4th, at 6:00 p.m. Mountain Time, 8:00 p.m. Eastern Time. If you'd like to listen in, call 641-297-7250 and enter code 387587. I'll be talking about the secrets of successful book marketing and answering questions afterwords. One hour. Enjoy.
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