What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.
Here are some fantastic photographs and an incredible video featuring works by an author, photographer Gregory Colbert, who will soon have some wonderful books:
And the video:
Here is another video, a longer one (18 minutes, 42 seconds) featuring a talk by him along with more of his photographic work.
I find it interesting how ready and willing companies are to take your money online, but when it comes time to cancel your service -- they are no where to be found. For example: Real.com.
I signed up for the NFL Field Pass (hosted by Real.com) so I could listen to the football games not shown on TV. Well, now that the season is over, I went to their website to cancel the monthly service before I got charged for games I did not want. Alas, no deal.
The only way I can cancel the service is to call their toll-free number -- which has very limited service times. Essentially, they are making it almost impossible to cancel their service, especially given their phone service times.
Now, why does a company that offers an online service make it impossible to cancel their service online? It makes absolutely no sense -- unless they are trying to steal your money by making it impossible to cancel.
Every other online company I know makes it easy to cancel a service. The only other company I know that make it impossible to cancel their services is Capital One credit cards, another example of a company which offers really poor customer service. Until today, I thought they owned poor customer service. Now I know that Real.com and the National Football League has them tied.
Do you want to catch the eye of major media such as CNN, USA Today, and Rachel Ray -- and get a story about you or your book? Many authors have, thanks to PressKit 24/7, an online press kit technology that puts you in front of the media every day.
Now it's gotten even better. It’s the only online press kit technology viewable from any hand-held device.
“Online access is critical to match sources with the media members who need them,” says Drew Gerber, PressKit 24/7 designer. “Now any Blackberry-toting media member can select an author at the click of a button.”
If I were an author of a diet book or cookbook featuring vegetables, I'd make a down and dirty funny video about vegetables and tie it to a commentary on the above video featuring the vegetable orchestra.
The above video has already been viewed 295,000 plus times. It will only get more popular. A fantastically fascinating video with viral possibilities. Someone who creates a great commentary piggybacking on the vegetable orchestra -- and the value of eating vegetables as well as playing with them -- could get hundreds of thousands of viewers for their companion video.
If you post such a video, be sure to add the following tags: vegetable orchestra, vegetables, orchestra, commentary.
I am the author of many books including 1001 Ways to Market Your Books,
The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help
authors become bestselling book authors. I often speak on book marketing,
book publishing, writing, branding, and book and website rights.
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