| A Brilliant Novel Marketing Idea |
I found the following story in Roland Hachmann's Web Jungle: A blog on advertising, digital marketing, and web culture. It's a wonderful example of an entrepreneurial author: Back in 1897, novelist W. Somerset Maugham, now known as author of Of Human Bondage, was having trouble selling his first novel Liza of Lambeth because his publisher wasn't interested in advertising the book. So he took matters into his own hands. He took out some classified ads in a few daily newspapers in London. The copy read: “Young millionaire, lover of sports, cultivated, with good taste of music and a patient and empathetic character wishes to marry any young and beautiful girl that resembles the heroine of W.S. Maugham’,s new novel.” By the end of the week, the first edition had sold out. The novel went on to get critical praise and popular sales. For more such success stories of debut novelists, see http://www.bookmarket.com/debutnovels.htm. Labels: author marketing, classified ads, debut novels, newspapers, novel marketing, novels, W. Somerset Maugham |
posted by John Kremer @
11:24 AM
1 comments |
John Kremer's Ten Million Eyeballs Internet Marketing Event
1 Comments:
Interesting story about Maugham, one of my favourite authors. He also said one of my favourite quotes:
"There are two rules about novel writing. Unfortunately no one knows what they are."
Daniel
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