If you want to almost double the number of orders on your website, here are two tips for doing so:
1. If you offer a free trial for any of your products, add this word to your description of the trial: Risk Free. Instead of saying a free 15-day trial, say: a Risk Free 15-day trial.
2. If you have a two-column listing of your products, change it to a single column. One publisher who did this got an 88% (almost double) higher conversion rate on orders by making just that one simple change.