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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Sunday, January 13, 2008

Title Change Makes All the Difference

When Russell Simmons showed Oprah Winfrey a copy of his book manuscript, she said that his title The 12 Laws of Success was corny. She said the book should be titled Do You!.

As Simmons noted later, "I knew she was right, so I went back to the publisher and we changed the name."

If anyone else had told Simmons to change the title, the publisher might not have listened -- but you don't ignore Oprah. She's smart. And she's influential.

Labels: book titles, Do You, Oprah Winfrey, Russell Simmons

3 Comments:

KODIACK said...: "DO YOU"...WELL THATS INTERESTING. KINDA GOES AGAINST MANY CONCEPTS OF HAVING A TITLE THATS RELATES TO THE BOOK!; 14/1/08 6:16 PM
John Kremer said...: The book has a subtitle that describes the book to a tee: 12 Laws to Access the Power in You to Achieve Happiness and Success; 15/1/08 1:09 AM
John Kremer said...: I will post the cover on the main blog so you can see it.; 15/1/08 1:10 AM

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John Kremer

I am the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. I also developed the New York Times Bestseller Program to help authors become bestselling book authors. I often speak on book marketing, book publishing, writing, branding, and book and website rights.

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