| Title Change Makes All the Difference |
 When Russell Simmons showed Oprah Winfrey a copy of his book manuscript, she said that his title The 12 Laws of Success was corny. She said the book should be titled Do You!. As Simmons noted later, "I knew she was right, so I went back to the publisher and we changed the name." If anyone else had told Simmons to change the title, the publisher might not have listened -- but you don't ignore Oprah. She's smart. And she's influential. Labels: book titles, Do You, Oprah Winfrey, Russell Simmons |
posted by John Kremer @
10:44 PM
3 comments |
John Kremer's Ten Million Eyeballs Internet Marketing Event
3 Comments:
"DO YOU"...WELL THATS INTERESTING. KINDA GOES AGAINST MANY CONCEPTS OF HAVING A TITLE THATS RELATES TO THE BOOK!
The book has a subtitle that describes the book to a tee: 12 Laws to Access the Power in You to Achieve Happiness and Success
I will post the cover on the main blog so you can see it.
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