Thursday, January 31, 2008

Book Titles Are Important

How important is a title? Critical. Indeed, it is possible to sell a book based on the title alone. That's what Cindy and Alan Garner did with their self-published book, Everything Men Know about Women. The book was written under a pseudonym, Alan Francis, and is now published by Andrews McMeel.

Why do I know that the title alone sold the book? Because the book had nothing in it except 120 blank pages. Yet the book sold well over 2 million copies!
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