Wednesday, April 16, 2008

MTV's Half-Billion Dollar Online Presence

MTV's 300 websites attracted 90 million unique visitors in December 2007. Their income from the websites exceeded half a billion dollars in 2007.

One of the keys to their success has been to free the content so it is accessible from more than just their own sites. As their president noted, “We need to make sure our content is everywhere our audiences are ... to keep our brands relevant.”
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