Monday, April 21, 2008
During a recent teleconference, I suggested to listeners that they might share the ten best reasons to buy their book as a text listing or a video on their website. And then also share the ten reasons why someone shouldn't buy their book. Website visitors are more likely to become buyers if you give them an objective view of your book -- both the pros and cons, why they should buy and why they might choose not to buy your book.
Sister Patricia Proctor made a video giving the two best reasons to buy or not to buy her book 101 Inspirational Stories of the Power of Prayer. You can check out her video above.
I think she does a wonderful job of selling her book even as she tries to give reasons not to buy her book. It's a good exercise for any author to do. It will help you understand why some people choose not to buy your book.
Check out my own list on why you should take my 10 Million Eyeballs Event -- or why you should not at http://www.10millioneyeballs.com.