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What does every good marketer really do? He creates relationships. She make friends. When you begin to think of marketing in this way, everything about marketing becomes more fun. Suddenly there is no foreignness, no fear, no feelings of inadequacy. We can all make friends. It's a talent we've had since we were little children. Use it.

Always do your best. And always, always have fun.

Wednesday, July 16, 2008

Cover Test: Finding Your Own Home
Stephanie Galindo, one of the readers of my Book Marketing Tip of the Week newsletter, has asked me to do a book cover test for her new book, Finding Your Own Home: The Cat Lovers First-Time Home Buying Guide. The question is: Which one of the following book covers would you pick up first?

A   B   C

Send your choice to Stephanie via email: mjollee@hotmail.com. Tell her your choice: A, B, or C.

I won't do this for everyone, but I do like to encourage you to test your book covers -- but for most of you I would suggest testing your book covers on a high-traffic website that targets the audience for your book.

When you do the test, you can ask a question like I did above: Which on of the book covers would you pick up first?

Don't ask which cover they like, because that question doesn't tell you which book would they actually buy. You want them to think of taking an action (picking up a book, buying a book, or something similar).

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1 Comments:

Blogger dellgirl said...

Thanks for this valuable advice. I self-published my first book, "At The Starting Gate" with one cover design in mind. I will definitely have at least 3 for my next book and, also do the test before making a final decision.

20/7/08 12:34 AM  

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John Kremer

Book Marketing Expert John Kremer is the author of many books including 1001 Ways to Market Your Books, The Do-It-Yourself Book Publicity Kit, and many other titles. He also developed the New York Times Bestseller Program to help authors become bestselling book authors and the Ten Million Eyeballs program on Internet marketing.


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